Pajama Girl Marketing

Pajamas and Nightgowns

French Sleepwear

KIDS’ SLEEPWEAR IS THE KEY TO A GOOD NIGHT

Are we more concerned with what is in our children’s cupboards than what’s in our own .Brand names, designer clothing, head-to-toe outfits with the cartoon character of the moment.the list goes on.But while our children’s day clothes are our primary concern, are we looking at their sleepwear ?

Research shows that children will be asleep for about 40% of their childhood.Researchers also found that a child’s sleep impacts on how the child develops mentally and physically.  Why then, do we dash into the shops and make a rushed purchase or capitulate to our children’s demands for unsuitable bedclothes just because the fabric is printed with comic characters, when there may be better – and even healthier – choices?

While most parents have their children’s best interests at heart, sometimes we need reminding about the important things, like making sure our children wear the right sleepwear.Childen’s skin is much more sensitive than adults, and can often have an adverse reaction to fabrics that aren’t natural, such as polyester and nylon, which stimulate sweating and don’t allow the skin to breathe.The rough nature of some materials can make kids very itchy, and even cause rashes and soreness.

Sensitive skins need a sensitive touch and 100% pure cotton has been proved to be the best choice.Whether you’re looking for something warm in winter or airy in summer, cotton is suitable for any environment.  And it’s the 100% pure Indian cotton that makes kids’ bed clothes from Midsummernightsdream the perfect antidote for a peaceful night.

Midsummernight’s Dream is an Australian sleepwear retailer, started 10 years ago by Liz Collins, who saw a need for beautiful pure cotton French-inspired nighties and pyjamas for both kids and adults and who says her customers are her best form of research.”All my customers tell me they sleep soundly when they’re wearing our pure cotton sleepwear, probably because the nighties and pyjamas have been cut a bit wider for ease of movement and French-seamed so there are no scratchy edges.”

She applies the same design and manufacturing philosophy to her children’s range, which includes beautifully hand embroidered winter and summer styles, pyjamas and dresses as well as sleepwear for babies.  “We source the finest quality cotton from India, which is gentle on sensitive skin and hypoallergenic.An added bonus is that cotton remains soft and comfy even with repeated washing, and it also dries very quickly which, as every mother knows, is essential with kids around,” she said.

With all the developments of modern life, there seems to have been an increase in allergies, and we would do well to go back to some trusted remedies, such as wearing pure cotton sleepwear to bed to get a good night’s rest, to ensure we give ourselves and our families the best shot at a healthy start to the day.

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